January 7, 2008
Is It Old So Soon?
I haven’t written 2007 in nearly a week. Have I finally outgrown this shopworn error or is this year already old, so soon?
No. It’s because this year is different for me and I promise it can be for you. Why?
I’m going to suggest you do something different so this isn’t the ‘same old same old.’ This is a simple truth and it’s easy to forget – Do the same old thing; get the same old result. Do something different, get a different result -
I’m doing somethingdifferent. No coach guarantees results. After all, I do the coaching; you do the doing. So how can I guarantee results? But statistically, my clients get the results they say they want. So I can certainly guarantee satisfaction. Let’s face it, I don’t want to charge anyone who’s not satisfied, so why not guarantee it. I’m thinking how I can actually guarantee your result.
Here’s how I can do it. I’ll let you measure your satisfaction – What percentage of your goal do you think you’ve made – And I’ll guarantee at least 85%, however you figure it.
Here’s some more: Enough people have signed up to do my new 21 Awesome Results course that I’m starting a second section – I’m asking you for your preferred days and times (even if you’re not doing this one.) Also, I’m designing a new free first seminar. I’m interested in hearing what topics you think are most valuable – Just let me know (I will send out a survey.) Hey! That’s just January.
And this can be used in virtually any sales situation. It’s called risk reversal. People buy when there’s only risk for the seller. And they then stop being customers; they become clients, coming back again and again.
Click Here to find out more about the lastest free Success Principles teleseminar and to registrer
However beautiful the strategy, you should occasionally look at the results.
People love chopping wood. In this activity one immediately sees results.
I may have said the same thing before...but my explanation, I am sure, will always be different.
Could we change our attitude, we should not only see life differently, but life itself would come to be different.
Be daring, be different, be impractical, be anything that will assert integrity of purpose and imaginative vision against the play-it-safers, the creatures of the commonplace, the slaves of the ordinary.
(originally written in 1980. New Moral, 2008)
The Boy Who Cried Wolf,
A Corporate and Government Update
The townspeople hired a young boy to tend their sheep.
Soon he cried, “Wolf! Wolf!”
The townspeople rushed up the hill.
Sure enough, they found a wolf menacing the sheep.
They killed the wolf and bought the boy some ice cream.
A few days later the boy again cried, “Wolf! Wolf!”
The townspeople went up the hill, where they again found a wolf.
They killed the wolf and went back to town.
A week passed
Then, again, the boy cried, “Wolf! Wolf!”
A few of the townspeople went up the hill.
There was a wolf and they killed it.
After a committee meeting, the town hired another boy,
less zealous in his habits, to tend the sheep.
Moral: TANSTAAFL (There Ain’t No Such Thing As A Free Lunch)
The price of freedom is eternal vigilance; darn it.
Say the same old thing,
Get the same old result
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